Angry Birds fly to Beijing from as far away as Finland! April 19, Rovio Entertainment and Chaoyang Joy held a joint Angry Birds mainland China will meet the media for the first theme exhibition, announced the Special Exhibition the official opening. The news that tens of thousands of birds in Beijing fans crazy. The theme of the exhibition will be 2012 App Store's hottest games Angry Birds Space Angry Birds Space version "as the background to start so that fans of the birds in the large game scene restore interactive experience. Rovio Entertainment has always been known for innovation, this time to experience the game from the phone to the shopping center, will give fans an unprecedented experience. Birds and green pigs brought to everyone's joy, will be further amplified.
It is reported that the "Star Adventure" entire shopping center will be dressed as Angry Birds Space theme, restore a panoramic view of the space version. Chaoyang Joy City Mall Atrium, and then from the outdoor plaza to the hall and public areas of the building, all full of the elements of the bird. Lifelike Moon Battle, "" Dawn of the green pigs home of up to seven meters of large-scale landscape structures, giving consumers a stunning visual impact as a favorite game by the players around the world, the theme exhibition of course, also includes a series of interactive games allow people to fun. Interaction of AR technology to achieve the customer and the virtual bird is both a surprise, somatosensory game competition, live treasure hunt full of technology and fun aspects to enhance the experience of fans and shoppers.
"This is the the Rovio official authorized the first theme of the exhibition held in mainland China, is of great significance to all the fans and our own. Select" Angry Birds Space Edition "as the theme, because it is the hottest phone of 2012 games, on-line for three days to break the 1 million downloads, and ranks the 2012 Annual App Store Premium top of the charts. "Rovio Entertainment, director of China Li Xin said," As a game popular around the world, we and more people can share the fun of birds and green pigs. Chaoyang Joy is one of the mainstream places of public recreation shopping in Beijing with strong popularity and young fashion consumer groups, will be a fan of birds sought after. "
Rovio Entertainment attaches great importance to the Chinese market
Slush Conference in November 2012 in Helsinki, Finland Rovio Entertainment announced based on daily active users (DAU), China has overtaken the U.S. as the world's largest market of "Angry Birds". Rovio Entertainment retail sales of China, Tang Yunpeng said at the press conference, Rovio Entertainment will steadily rooted in the Chinese market, real-time interaction and listen to the needs and creativity of the fans, to seek Joy such broad influence local partners in China, more and better "edutainment" to the fans life.
Rovio Entertainment is not only committed the global popular game into China, but also full of "China to the world." Such as the Year of the Dragon special game levels, and a thousand years of history of the Mid-Autumn Festival "angry bird season version of" introduced to the global fans. In product localization, Rovio authorized the domestic Press released a lot of Chinese books, including cooperation and the United States National Geographic magazine "Angry Birds Space". Mainland China for the first time of the second held in Chaoyang Joy "interstellar adventure" will be an innovative attempt to Rovio Entertainment and fans to communicate directly.
Chaoyang Joy ascribed by the birds off-season
COFCO Land control center assistant general manager, General Manager, Wei Jianping said at a news conference: defined as "young, fashion, trends, quality" Joy, its brand attributes, including the surging creativity, diverse and rich, fashion spirit into daily life, these are "angry bird" to bring people feel similar to hope that through cooperation with Angry Birds, more fun and fresh experience to the customers of Chaoyang Joy.
As one of the joint organizers of this event, Chaoyang Joy has always attached great importance to create a unique cultural experience for consumers, after following the duo A dream before the birth of the 100th anniversary of the special exhibition, a few meters would like to vary trip, Chaoyang Joy the King pop culture theme exhibition has successfully won the reputation of the target consumers, this ushered in Angry Birds theme exhibition, is the timing of its reputation will convert into sales in the traditional commercial off-season in April, the clear thinking clear.
It is reported that the Chaoyang Joy will carry the bird into the key areas of the CBD office buildings and major colleges and universities, and collect souvenirs and birds live white-collar workers and students by scanning Chaoyang Joy micro-letter-life two-dimensional code, Angry Birds fans the most densely location detonated the storm bird. Planning a series of promotional plans for bird theme, the consumption of full capacity you can get a limited edition birdie spree, Chaoyang Joy many merchants actively from birds to look for business opportunities, a number of theme restaurants have been offering special events with the special exhibition, Chaoyang Joy and merchants settled in collective force, with the charm of birds and more effective to enhance the shopping center's passenger traffic and sales.
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