Jinjiang shoe busy "to stock some production of sports shoes

Xiamen Evening News (Reporter Zhang Haijun) overcapacity, overstock, homogeneous competition, conflicts continued to plague sports shoe, the reporter learned from yesterday the opening of the 15th session of the Jinjiang shoes Bo, "sports shoes" Jinjiang part the shoe the face of pressure to survive, abandoned sneakers seek transformation.
"To stock" last year Jinjiang shoe unavoidable problems. ANTA Sports report shows that last year, due to fewer orders, wholesale revenue negative growth, the company's turnover was 14.4% lower than in 2011. Peak Sport last year, net profit of 310 million yuan, a year-on-year drop of 60%, fell to the lowest level of the past five years. 361 ° published in 2012 net profit fell 59% to 7.1 billion.
Face "to the inventory problem, including several 361 °, Anta shoe brand responsible people do not want to talk about. A brand shoe official said, the domestic shoe brands, high degree of homogeneity, market positioning fuzzy. Nike, Adidas and other international brands in recent years to accelerate the second and third tier cities in China penetration, squeezing further the cause of domestic enterprises.
He said, Jinjiang brand this year to the inventory and not much reduce the pressure. This year, Nike plans to open 40-50 new factory store in China, the new factory store from the front-line market expansion to the second and third tier markets, discount efforts to maintain the 3-4 fold. Stakeholders believe that Nike to clear inventory as the primary means of the market, then, the domestic sporting goods market will appear more "crowded" situation.
"We do not do sports shoes." Name enough Sporting Goods (China) Co., Ltd., general manager of Terence Lee Chan said. In order to get rid of market distress, the name of foot sports initiative to give up the fight in the field of sports shoes. In 2011, the name enough overall contraction in the production of sports shoes, business turned to the field of fashion casual shoes. Terence Lee Chan said that last year closed more than 200 old sales outlets, Wanda and other high-end shopping malls and more than 100 new stores entered. And name foot, footwear enterprises in Jinjiang also doing the transformation efforts. Shoes Bo, 361 ° launch of sports and fashion combined with the new brand - "still", invited popularity Wang the Jike Juan Yat endorsement. 361 ° Sports Marketing Center Director Zhao Feng, 361 ° to seek a collection of shops, aims to provide consumers with one-stop family shopping experience.
In addition, special steps such as enterprise invariably enter the field of children's clothing, special steps frequently work together entertainment stars, gradually clear strategy to adjust their thinking.
Shoe began to seek casual shoes, professional shoes, functional shoes, new direction, wild force Footwear Shao-Xiong Lin, general manager, said the company is currently developing breathable shoes with unique sole technology.

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